OpenLAB® Product Launch
Agilent is a leader in life sciences, diagnostics and applied chemical markets.
FCG was proud to work with the Lab Informatics team based in Agilent's EU headquarters in Waldbronn, Germany to contribute to the launch of a significant new release of the OpenLAB® CDS platform.
An area of FCG's expertise is solution development using Chromatography Data Systems (CDS), Enterprise Content Management (ECM) and Business Process Management (BPM) platforms.
Develop marketing and application material for a promotional CD used in the launch of OpenLAB CDS (both ChemStation and EZChrom editions).
This included support for both Agilent and third party instruments, workstation and networked deployments, and a powerful reporting engine called OpenLAB Intelligent Reporter (OLIR).
- Review and understand team objectives, corporate messaging and product positioning.
- Leverage over 25 years of experience with Lab Informatics platforms. Including specific experience with OpenLAB, ECM/BPM/CDS.
- Rapidly gain new product awareness.
- Plan, and produce nearly 50 structured videos for the promotional CD.
Structured, brief, unnarrated videos , corporate messaging, animations, and links to pause video.