paclp

Instructional videos: Product Information and B2B Services

PACLP is a leading global provider of advanced analytical instruments for industrial laboratories and online process analytics. 
 
FCG developed product and marketing material to increase awareness and demand generation for PACLP's new and established products and services.
 

Business requirement

Develop product and marketing material to increase awareness and demand generation for PACLP's new and established products and services.
 

FCG Value-add

  • Review and understand team objectives, corporate messaging and product positioning.
  • Rapidly gain product awareness and key attributes to focus on.
  • Plan, and produce structured videos for corporate and YouTube® sites.

 

Solutions / Sample Material

  • Structured, brief, videos with narration, corporate messaging, animations, and call-to-action links for corporate website (interactive version). 
  • Establish YouTube® channel for same content without call-to-action links (non-interactive version).
 
Product / Service Interactive Non-interactive
ISL VIDA™ Density Meter video video
Herzog's  Cetane Number Analyzer video video
PACLP's online Parts Store video video
PACLP's Trade Show Kiosk video N/A
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